bouncingboomergirlgeek: fyi & fwiw

The Art of Bootstrapping

The Art of Bootstrapping is a list of practical business tips for tough times by Apple Evangelist Guy Kawaski published on the AmEx Open Forum. Click here to read. Also on the same web site by the same author,  The No-Bull-Shiitake Investor Wishlist. and the unfortunate but sometimes necessary “The Art of Laying People Off.” As Guy himself said while posting that last link, "Actually, I hope you don’t have to read it."

1.3 Ego-Surfing and "Namerology"

/from our cyberlife dept./

Hearing about Numerology among the Chinese viz the Olympics got me to musing about "Namerology" as revealed by ourselves on the Internet.

In an era where it's so easy to go ego-surfing, it 's natural to start wondering if those who are "name twins" share anything more than the obvious correlates. This goes double if you think your own first and last is not entirely common.

My ego surfing has had a few surprising twists. First was the fact that my maiden-named self was much more common (and active online) than I would have guessed when I first looked in the 90s, and some of them were up to things (example below) that might make my mother blush. Then on the flip side in later life, I found that my later-named counterparts were also much more numerous than I would have guessedd, which I suppose I can count as a blessing for privacy.

Over the years, I adopted assorted handles and pen names for various aims, but now it's starting to seem like a good idea to add a twist to your sig if you want a high ratio of signal to noise around a specific identity. Unless you want the "real" you to live 10 pages deep in the list of Google hits, your primary name online needs to make a mark of some kind.

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