The lines above are quoted as a favor to Peter Shankman, a fellow who makes me smile daily. It says what it says because he asked his readers to use those words to track the mentions of the 1st anniversary of his business. But the rest of this post is unsolicited.
We have never met, but I feel like I know Peter more than a bit because I see his funny headers in my email que whenever I check what's new. His sense of play is contagious. Even before you click through to see what he's sent (more on that in a moment) you get a grin and a sense of what he's been doing. This guy was born to Twitter (which, of course, he does too).
What's equally obvious is that this man is born to market. He loves to link people with what they need to know and spread the word about what's new, building buzz as they say in the trade. And his way of building both bonding and buzz is perfect for the Web2 cyberverse full of readers moving at hyperspeed, whether or not they are also Twittering.